Just two weeks ago, Forbes.com published an article titled “Is MLM a Bad Word?” which talks about how the MLM is a misunderstood business brought on by malicious organizations posing as MLM companies, and that legitimate MLM is a great boon to the economy and to the people. Ladies and gentlemen, this is an affirmation of a growing industry!
Here’s an excerpt from the article:
Ever been confused about how a “home business” works? Of course you have, so have we. Most people have heard the term MLM (Multi-Level Marketing) and usually at the end of that the word, “scheme” is added – giving the whole business model a bad name. Well…let’s change your negative perception and tell you how your Great Aunt Joan, actually earned that pink Cadillac from Mary Kay! It’s brilliant really…
Not only are “home businesses” or “MLM’s” very interesting, they are successful. Many of the longest standing organizations in this country have this business model. MLM is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Sounds legit right – so why the bad press?
Wanna know more? You can read the rest of the article here!